The Substation

rebranding project

The Substation is not only one of Singapore’s pioneering contemporary arts centre, but is also the most obscure in today’s context. Not many young artists know about this centre despite its strong passion for being a platform to develop emerging artists. This rebranding project aims to point The Substation to new and refreshing direction, making it more relevant to the young artists and art lovers that they are targeting.

Reinforcing the spirit of the substation, that is, to provide a platform for young artists to shine, the logo was designed to mimic the top view of a spotlight on stage. The redesigned brandmark is much cleaner to allow for better placement alongside all relevant collaterals and supporting graphics.

A coffee table publication was created alongside this rebranding project.